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When you look at the success of Silicon Valley, you see that most of it began at Stanford University. Starting with David Packard and William Hewlett’s little garage-founded electronic company in 1939, Stanford talent generated some of the Valley’s biggest successes, including Google and Cisco Systems. Every year, companies founded by Stanford alumni pump $2.7 trillion into the American economy. Since the 1930s, Stanford alumni have created over 5.4 million jobs.

Israel has a similar talent incubation system, but it’s not a university. It’s Unit 8200, the elite cybersecurity niche of the Israeli Defense Forces. Eighteen-year-old whiz kids go into the 8200 to complete mandatory service for the IDF. They leave ready to start their own tech companies.

Life in the IDF

Most young Israeli men and women complete mandatory service in the IDF. Some receive exemption through a national youth service program, and some ultra-Orthodox Israelis avoid service when completing religious studies in a yeshiva. In the early days when Israel was fighting for survival, mandatory service was worn as a badge of honor. Israeli-American real estate developer and philanthropist Adam Milstein says, “We grew up in Israel, most of us served in the army, and our character was galvanized by the time we served.”

These days, it’s getting tougher to conscript young Israelis into the IDF. About 12 percent of Israelis avoided the draft in 1980; by 2007, the number had jumped to 26 percent. In 2020, the IDF predicts 43 percent of Israeli youth will avoid the draft. “In my time everyone served in the Israeli army, and we understood the importance of a Jewish State,” says Milstein. “Today, an unprecedented portion of Israeli youth in large metropolitan areas such as Tel Aviv tries to avoid the draft.”

For parents in Israel, having a child accepted into an elite IDF unit is like having an American child accepted to Harvard. In fact, some wealthy Israelis provide their children with special training, like Arabic language lessons, to improve their chances of scoring an elite gig. Unit 8200 targets students with outstanding analytic abilities, good decision-makers, and team players. In fact, the 8200 handpicks its new recruits by the time they graduate from high school.

Thinking Outside the Box

Unit 8200 teaches students a lot about technology, but more than anything, it teaches them how to think like entrepreneurs.

“Success required out-of-the-box thinking, the courage to contradict conventional wisdom, and an ability to stave off hubris,” explains Idan Tendler, a former Unit 8200 lead agent who became CEO and co-founder of Fortscale, a global cybersecurity provider. “We learned to question authority and traditional ways of thinking in order to continuously improve outcomes.”

Tendler isn’t the only CEO who got his start in Unit 8200. The founders of companies like Outbrain, Waze, CheckPoint, Imperva, Gilat, Wix, and Palo Alto Networks all got their start in this elite cybersecurity unit. “We were a bunch of 18-year-old kids who, in a couple of months, would be leading complex intelligence technological operations in Israel’s equivalent of the NSA,” says Tendler.

Unit 8200’s recruits learn sophisticated data mining techniques and incorporate advanced machine learning, mostly to uncover cybersecurity threats and to conduct intelligence investigations. “This correlation between serving in the intelligence Unit 8200 and starting successful high-tech companies is not coincidental,” says one Unit 8200 alumnus, who only identifies himself as Brigadier General B. “Many of the technologies in use around the world and developed in Israel were originally military technologies and were developed and improved by unit veterans.”

 

Veterans Old and New

Adam Milstein came to the U.S. to earn his MBA after he finished compulsory IDF service. After enlisting in 1971, he’d fought in the 1973 Yom Kippur War, where he was part of then General Ariel Sharon’s unit chasing Egyptian forces across the Suez Canal.

These days, Milstein is in his 60s, with married daughters and grandchildren. He spent his career rehabilitating and repurposing commercial and industrial real estate, amassing a portfolio of over $1 billion in holdings for his company, Hager Pacific. He’s also one of the key members of America’s Israeli-American council, where he works hard to instill a love for the homeland in Israeli-American youth.

There’s something special about Israel’s entrepreneurial spirit, and it’s something from which young Israeli-American professionals can benefit. Despite requiring compulsory military service, Israel isn’t a highly regimented and authority-driven society. It’s a country filled with independent spirit in which everyday workers are unafraid to question authority.

IDF veteran Yaron Carni, who founded Maverick Ventures, thinks military service creates an excellent mindset for young entrepreneurs. “One of the most unique traits of the IDF is that smart people get heard and promoted based on their skill sets,” says Carni. “Some of the greatest achievements were accomplished by regular soldiers.”

In addition, Israel is a country of immigrants, filled with diverse and highly skilled workers. When companies come to Israel to launch international operations, it only takes days to assemble a skilled workforce. When you look for job ads, you’ll often see want ads that say specifically, “Meant for 8200 alumni.”

International Perspective

In 2014, the Milstein and the IAC’s Los Angeles-based BINA network for young professionals hosted “Israel’s High Tech Heroes.” It was a salon gathering featuring former members of Unit 8200, where young Jewish professionals could ask candid questions about Israeli entrepreneurship. In addition to attending the IAC’s BINA salon, Unit 8200 Alumnus Association members spoke at the Global Tech Summit at Microsoft. “We were happy to share our own experiences as entrepreneurs, as well as present our perspectives about the benefits and challenges this unique path has,” said Guy Katsovich, Chair of the Young Alumni of the 8200 Unit.

After leaving active service, Unit 8200 members benefit from an established and enthusiastic alumni network. The Unit 8200 Alumni Association helps its veterans make connections in banking, business, and high-tech companies all over the world. Within their new work environments, they mingle among other Unit 8200 veterans and work with the same advanced technologies.

For example, one Israeli tech company that helps match people with clothing based on their unique tastes operates using the same kinds of algorithms Unit 8200 devised to track and thwart suicide bombers. “It’s more the mindset than the actual technology,” says Noa Levy, chief executive for mobile app startup Rompr. “Then, you can go out and do it on a completely different series of tasks, using the same methodology.”

The Value of Service

Over four decades after the Yom Kippur war, military service is still as formative as ever. One 22-year-old veteran who recently served in the Golani infantry brigade told the Washington Post, “I was drafted as a child with a head of a kid, and now I feel different, if it’s the music I listen to, if it’s in my behavior, even if in the clothing that I wear.”

For Adam Milstein, 8200 alumni, and other IDF veterans, the obligation to serve Israel and make a difference in the world doesn’t end after military service. Milstein says continuing to honor Israel, whether through reserve service, in the high-tech sector, or in the philanthropic sector, is every IDF veteran’s desire. “Whatever you give, you get more,” Milstein says. “Not necessarily 10 times more, but you just get more.”

Serving in Unit 8200 means getting more than just military service under one’s belt. It means a lifetime of innovation, business partnership, and economic development. In some ways, it’s the Stanford of Israel, and it’s poised to create an Israeli version of Silicon Valley.

 

 

For Israeli-American real estate mogul and philanthropist Adam Milstein, building on-campus alliances in support of Israel has become a top priority.

Within the past year, Boycott, Divestment, and Sanctions (BDS) campus groups, such as Students for Justice in Palestine (SJP), have added 40 campuses to their roster, giving them a presence on 150 campuses. According to the Israel on Campus Coalition (ICC), SJP and similar groups gain ground by building alliances with progressive on-campus organizations such as those promoting environmental causes, LGBT advocacy, immigration reform, race relations, and prison reform.

Although BDS hasn’t sparked a frightening level of anti-Israel backlash on college campuses just yet, ICC documented 1,630 anti-Israel events at 181 U.S. campuses during the 2014-2015 academic year. The group reported more than twice as many pro-Israel events during the same academic period, but many still worry about growing anti-Israel sentiment.

The Adam and Gila Milstein Family Foundation has worked for years to build pro-Israel alliances at colleges and universities. Milstein wants to keep sentiment moving firmly in a pro-Israel direction. “As philanthropists and pro-Israel activists, my wife and I have engaged for many years on the front lines of the fight,” Milstein recently wrote in a Jewish Journal op-ed. “[We’re] working with a range of organizations that seek to defend Israel and the Jewish people.”

Fighting Anti-Semitism: Campus Maccabees

For Milstein and his allies, the main concern about BDS is its singular focus on the state of Israel. “Masquerading as social justice activists, this small group of dangerous radicals has been able to brainwash large numbers of students on campus after campus,” Milstein has noted. He has also pointed out that the movement has largely ignored other divisive regional conflicts, like China-Tibet or Russia-Crimea, in favor of targeting Israel.

This summer, Milstein and two other prominent pro-Israel magnates, Sheldon Adelson and Haim Saban, launched a new task force called Campus Maccabees. “We believe that this new task force will be a game changer in this fight, coordinating the work of the very best pro-Israel organizations in unprecedented ways,” Milstein said.

The organization’s name originated with Rabbi Schmuley Boteach, who first used the term in an op-ed written for The Observer. In his opinion piece, Boteach said American campuses need “Campus Maccabees,” pro-Israel students who aren’t afraid to stand up to anti-Semitism spawned by BDS politics.

In the U.S., anti-Semitism related to BDS hasn’t reached levels of violence seen in other parts of the world. However, on-campus tensions related to BDS have mobilized anti-Israel faculty and university administrators. According to Boteach, over 2,000 American college and university professors have signed petitions asking their administrators to boycott Israeli universities. They’ve also asked their schools to sever ties with companies that do business with Israel, and some have even passed resolutions condemning Israel.

Anti-Semitism has also trickled down to infect student government organizations. No example makes this clearer than the case of Rachel Beyda, a second-year economics major seeking appointment to UCLA’s student council Judicial Board.

The previous November, the student council had passed a resolution endorsing the BDS movement. At Beyda’s confirmation meeting, student Fabienne Roth asked whether Beyda’s activism in Hillel and Jewish sorority Sigma Alpha Epsilon Pi would allow her to remain “objective” when facing decisions as a member of the board. After Beyda left the meeting, the student council engaged in a 40-minute debate about her appointment. At the end of the meeting, four student members voted against adding her to the Judicial Board.

After a video of the incident became public, UCLA administrators moved swiftly to Beyda’s defense. Chancellor Gene Block spoke strongly against the council’s actions, saying it was inappropriate to assume that people from certain groups or heritages were motivated by hatred and incapable of being impartial.

In a subsequent interview with Jewish Journal, Block called BDS’s on-campus effects “corrosive” and said the incident was a “teaching moment” for the entire UCLA community. “I think that all student governments in discussions like this going forward will be alert to the fact that you’ve got to avoid questions that really end up being anti-Semitic,” Block explained. “Maybe not anti-Semitic in intent, but anti-Semitic in impact and in outcome.”

Campus Allies: Visiting the Homeland

In addition to being a force behind Campus Maccabees, the Milstein Family Foundation supports AIPAC’s Campus Allies Mission. The Campus Allies initiative offers non-Jewish, pro-Israel college students and young professionals the chance to visit Israel. For young adults with Judeo-Christian beliefs, a visit to the Holy Land provides a deeply spiritual experience.

Caroline Wren, who visited Israel through Campus Allies in 2012, said that her trip to Israel gave her not only an incredible experience but also shaped her career path. “I prayed at the Western Wall. I was baptized in the Jordan River. My visit to the Holy Land exceeded all of my expectations,” Wren reported. “The 10 days I spent in Israel with AIPAC were the most incredible of my life.”

After returning home, Wren worked on multiple political campaigns for pro-Israel candidates, including Jon Huntsman’s presidential bid. In 2014, she became finance director for Sen. Lindsey Graham’s (R-S.C.) re-election campaign. “Senator Graham wakes up every day and fights for Israel and expects his staff to do the same,” said Wren. “He has taught me that being a champion for Israel doesn’t mean just talking about our support, but acting on it.”

Wren isn’t the only alumnus who has built important connections through Campus Allies. Former University of Kentucky student body president Micah Fielden formed close ties with Mitt Romney staffers during the 2012 trip to Israel.

Fielden went on to serve as a digital project manager and trip coordinator for Romney’s 2012 presidential campaign. Through the campaign, he met a mentor who encouraged him to attend law school at Georgetown. After graduation, Fielden has a commitment to join a firm in New York City. “My AIPAC trip not only taught me about the Jewish State,” Fielden wrote. “It catapulted my career to new heights.”

University of Texas: Building Bridges Between Latino and Jewish Students

The David Project, in 2012, sponsored a two-week trip to Israel for students at the University of Texas at Austin. The trip was part of an alliance between Project Interchange, the National Hispana Leadership Institute, and the American Jewish Committee (AJC), which receives financial support from the Milstein Family Foundation.

According to surveys conducted by AJC, 59 percent of U.S. Latinos say they have no relationships with Jews. Also, 41 percent report no awareness of the Jewish religion and its tenets. At the same time, 61 percent of Latinos think Jews bring positive cultural contributions to America. At UT, these statistics prompted the David Project to create the Latino-Jewish Student Coalition (LJSC).

In addition to taking the Israel trip together, LJSC unites students around community service projects, like teaching and mentoring. They also want to unite Latino and Jewish students in the face of racially motivated crimes that have plagued UT, such as the carving of swastikas on a Jewish student’s door and the throwing of bleach-filled balloons at students of color.

It’s a prescient move in the face of demographic change; within 40 years, 30 percent of the U.S. population will be Latino. Milstein, the AJC, and their allies recognize that building friendship now between the Latino and Jewish communities will benefit pro-Israel causes for decades to come.

The Battle for Public Opinion

Although SJP did add 40 student groups to its rolls last year, ICC reported the emergence of 100 new pro-Israel on-campus groups. Also, at the six campuses in which BDS advocates tried to get students to vote on anti-Israel resolutions, none of the resolutions passed.

To keep BDS sympathizers from gaining excessive influence on campuses, Adam Milstein and fellow pro-Israel influencers are working harder than ever to build and sustain friendships between non-Jewish students and their Jewish allies. “With strength, determination and unity,” Milstein wrote, “We can show the anti-Semites taking over America’s universities that tsunamis travel in more than one direction.”

Today’s American Jewish community is a mix of Orthodox and non-Orthodox, a blend of multi-generation Americans and emigrants from modern-day Israel. A recent Pew Research release, for example, suggests that Orthodox Jews have more in common with American evangelicals than with other ethnic Jews.

As American Jews diverge on matters of faith, increasing numbers are finding unity in what Israeli American Council COO Miri Belsky calls “Israeliness.” Israeli-American philanthropists like Adam Milstein advocate for the homeland by uniting religious and secular Jews in America around their common heritage.

BDS and the New Anti-Semitism

The pro-Palestinian BDS movement has gained favor by describing itself as a non-violent alternative to intifada. But by encouraging American businesses, universities, and other organizations to sever ties with Israel, BDS has created a groundswell of anti-Semitism, particularly on college campuses.

In a region filled with regimes trampling on human rights, BDS singles out the state of Israel, the Middle East’s only functional democracy, calling for boycotts and divestment from the Israeli government and Israeli businesses. BDS advocates, according to Milstein, gain a foothold on college campuses by aligning themselves with progressive causes, like LGBT advocacy and environmental protection. “Masquerading as social justice activists, this small group of dangerous radicals has been able to brainwash large numbers of students on campus after campus,” Milstein wrote in a Jewish Journal op-ed. “[They’re] forming alliances with groups working to promote rights of minorities, women, and LGBT members.”

Because BDS allies itself with popular progressive causes, students sometimes embrace it without truly understanding the movement. They’re caught up in a herd mentality that causes them to associate being progressive with being anti-Israel. The case of UCLA sophomore Rachel Beyda demonstrates how embracing BDS without thinking critically causes even well-meaning students to drift into anti-Semitism. “The last thing [a Jewish student] will be interested in is being a pro-Israel advocate because you’re being named and harassed, intimidated, and shamed,” says Milstein. “For a young person, they just don’t want to be involved. It’s too much harassment, too much of a headache.”

Anti-Semitism at UCLA

In November 2014, UCLA’s student council passed a resolution in support of the BDS movement. A few months later, when interviewing Jewish student Rachel Beyda for their Judicial Board, they asked whether her participation in Hillel and in Jewish sorority Sigma Alpha Epsilon Pi made it impossible for her to be “objective” when considering issues before the council. Four student council members voted against Beyda’s addition to the board in spite of her outstanding qualifications. They were concerned about whether Beyda’s involvement with Jewish groups might make her disloyal to the student council.

The students might not have overtly understood their anti-Semitism when they asked the questions, but their actions eerily recalled questions Jews have been asked through history about their loyalty to rulers or governments. “The overall culture of targeting Israel led to targeting Jewish students,” said Natalie Charney, student president of the UCLA chapter of Hillel.

UCLA Chancellor Gene Block called BDS influence “corrosive” and said the incident was a “teaching moment” for all involved. “To assume that every member of a group can’t be impartial or is motivated by hatred is intellectually and morally unacceptable. When hurtful stereotypes—of any group—are wielded to delegitimize others, we are all debased.

“There is no way you should be inferring people’s prejudices or their political views from their religion,” Block said in an interview. “I think this was a wakeup call, and in some sense I think [the students] were snapped out of it.”

Coming Together Around the Homeland

As a place to call home, Israel exists as a pair of bookends in the timeline of Jewish history. Between Biblical Judaism and the restoration of Israel in 1948, Jewish identity had less to do with the homeland itself as people bonded together around faith and local communities.

Some blame decreasing fervor for Israel on rising secularism among American Jews. Among the Orthodox community, which makes up 10 percent of American Jews, 84 percent believe the Jews have a God-given birthright to Israel. Pew reports 22 percent of American Jews—including 32 percent of Jewish millennials—now describe themselves as non-religious. Only 35 percent of all American Jews say they believe Israel was given to the Jewish people by God, and only 30 percent describe themselves as very attached to Israel.

Milstein, whose Milstein Family Foundation supports a wide range of pro-Israeli causes, including the Israeli-American Council (IAC), believes that American Jews, even without a strong allegiance to faith, can come together around a new appreciation for their Israeli heritage. Milstein has called on his fellow Israeli Americans to strengthen ties to the Jewish community and strengthen their pro-Israel advocacy efforts.

“It’s much easier to explain Israel’s security challenges when your family lives in Sderot or you have served in the Israel Defense Forces,” Milstein says. “Instilled with our culture’s characteristic boldness, [we] can form an army of activists who are unafraid to stand up and speak out.”

Toward an Israeli Identity and Away From Helplessness

Miri Belsky says the American way of practicing Judaism centers around synagogues and religious congregations. For Jews who are drifting away from their faith, a focus on Israeli heritage and culture can become a uniting force.

Milstein is one of the central figures within the Israeli-American Council, which hosts annual Celebrate Israel festivals in Los Angeles, Boston, New York, Las Vegas, and Pembroke Pines, Fla. In Los Angeles alone, the 2015 festival drew over 15,000 attendees; in Florida, over 8,000 attended.
Celebrate Israel draws equal numbers of Israeli-Americans and American Jews. The Pembroke Pines festival featured a Mahane Yehuda Market designed to imitate the giant open market in downtown Jerusalem. It also featured a replica of the Wailing Wall, a deeply meaningful symbol even to non-practicing Jews.

In addition to uniting Israeli-Americans and American Jews around celebrating their cultural heritage, Milstein and the IAC have given Jews in America the chance to demonstrate real support for Israel. During last summer’s Gaza operation, IAC sent care packages and letters to Israeli soldiers. As another way to show support, they also sponsored a program called “Bring Back the Summer,” which sent Israeli soldiers who’d finished their tours to relax at a Red Sea resort in Eilat.

Milstein and others like him want philanthropic gestures like this to unite Israeli-Americans and American Jews around positive ways to support Israel. Los Angeles Jewish Community activist Tal Rubin said of the Gaza struggle, “At every gathering, there was a palpable feeling of people wishing they could do something.”

Facts on the Ground

It’s not always easy to express pro-Israel sentiment when so many Americans don’t understand what’s happening in the homeland. IAC CEO Sagi Balasha, a native of Haifa, noted that last summer, American protesters shouted slogans like “Free Gaza” because they didn’t know Israel withdrew from Gaza in 2005.

According to Adam Milstein, Israeli-Americans of his generation are neglecting their duty to educate American Jews about the homeland. “Expatriate Israelis keep thinking they are going back to Israel someday,” Milstein explained. “They have to realize that they are here for good. As the saying goes, they’re sitting on their suitcases. They don’t realize that they are actually sitting on a time bomb.”

The challenge Israeli-Americans face, says Milstein, is that unlike many American Jews, they have no religious infrastructure to pass on to their children. Also, the cost of joining a synagogue deters many Jewish young adults from becoming members of religious congregations. Milstein and his family founded Sifriyat Pijama B’America to give young Jewish children in America the chance to receive high-quality Hebrew books for free. Milstein hopes that when parents read classic Hebrew stories to their children, the tales and tongue of the homeland will woo them back to the Jewish community.

By uniting both religious and secular Jews in America around Israeli heritage, Milstein is working to preserve the future of the homeland he left. He hopes other members of the yerida, the Israeli-Americans who’ve moved away from Israel, will join him in his quest.

“Adam is strategic and he has become a tremendous role model for other philanthropists to follow,” says Roz Rothstein, CEO of the pro-Israel education group StandWithUs. “He is a good listener who recognizes the strengths of each organization and helps bring organizations together for the greater good of Israel and the Jewish people.”

Adam Milstein emigrated from Israel to America in the early 1980s. He finished his MBA, became a real estate developer, and earned his American citizenship in 1986. He stayed in America for 20 years without building deep connections with the American Jewish community. He sent his two daughters to Jewish day schools in Los Angeles, but both girls attended secular high schools.

Around 2002, Milstein realized how much he and his family had assimilated into American life and how little of his Israeli identity had been passed on to his daughters. “Kids don’t want to be Israelis or immigrants,” Milstein explained. “They want to assimilate into American culture and get as far away from their ‘foreign’ roots as possible.”

For Milstein, the first step was to re-establish his own Jewish identity. He started studying with Aish HaTorah Rabbi Dov Heller, and he started attending Aish L.A. events. As he surveyed his fellow Israeli-Americans, it became clear he wasn’t the only one who had assimilated. Despite the presence of a thriving American Jewish community, Israeli-Americans had struggled to find their tribe. Milstein wanted to help his fellow Israeli-Americans build their own unique communities, and he saw an opportunity to unite his people around the Hebrew language.

The Pull of Home

Most Israeli-American live secular lives, so they don’t form bonds around the local synagogue. It costs money to join a congregation, and many Israeli-Americans avoid the investment because they assume they’ll go home someday.

It’s a phenomenon the Israeli-American community calls “sitting on suitcases.” Because they always assume they’ll return to Israel, they don’t make an effort to develop strong ties in Israeli-American communities. They assume it’s easy enough to speak Hebrew and observe holidays at home, especially because they don’t feel 100-percent American. Even with dual citizenship, Israeli-Americans like Milstein feel the tug of the homeland. “We grew up in Israel; most of us served in the army,” Milstein says. “Our character was galvanized by the time we served in Israel.”

The thought of going home has been historically reinforced by a vague guilt for leaving Israel. To move to Israel is called aliyah, the ascent; to move away is called yerida, the descent. Israeli-Americans don’t have to accept a yerida identity if they continue to say they’re going home. Yet by failing to plug into the American Jewish community, they end up assimilating by default. “As the saying goes, they’re sitting on their suitcases,” Milstein explains. “They don’t realize that they are actually sitting on a time bomb.”

Uniting Around Language

The Adam and Gila Milstein Family Foundation founded the Sifriyat Pijama B’America, a charity devoted to providing free Hebrew language storybooks for kids aged 2 to 8. Milstein wanted to woo young minds to Hebrew at a young age by exposing them to written language, helping them develop oral fluency, and instilling a love of traditional Jewish stories.

He also had a second motive: to call Israeli-American parents back to their heritage. “We are trying to reach out to Israelis and embrace them and bring them back to Jewish life, Jewish education, and the Jewish people,” Milstein said. “This process doesn’t just happen through listening to bedtime stories in Hebrew. We hope that once they read the books to their children, it will create an appetite for more Jewish life.”

Milstein isn’t the only person who’s argued in favor of more Jews in America developing Hebrew fluency. Speaking to American Jews, David Hazony, author of “The 10 Commandments: How Our Most Ancient Moral Text Can Renew Modern Life,” says that it’s impossible to participate in Jewish cultural life without knowing Hebrew.

“By learning Hebrew en masse, American Jews just might find a great deal of what they’ve been looking for to help cure their own inner cultural malaise,” Hazony has written. “We can’t be united by religion or geography or politics, but our common ancient language opens unlimited doors to deepening, enriching and ultimately creating new, exciting expressions of Jewish life.” American Jews feel fondness for Israel, he says, but they know nothing of its popular culture or modern spiritual struggles. They want to hear about political issues, but they don’t feel connected to the culture or artistic achievements of Israelis.

Merging Two Cultures

Adam Milstein is also one of the founders of the Israeli-American Council. It’s an organization dedicated to helping Israeli-Americans come together as a community.

In a way, the IAC is adopting the American Jewish model of community-building. It’s forming a network of voluntary, self-funded groups around the country to unite Jews and to advocate for Israel. For example, the IAC’s Meetchabrim meetings in Boston have helped the Israeli-American community in that city develop community-oriented projects. First, the community launched an Israeli LinkedIn group to help young Israeli-Americans build their professional networks. Second, they’ve started organizing events for different age groups, from children to families with children to Israeli-American empty nesters.

Nearly one-third of Jewish millennials are also “nones,” meaning they have no religious affiliation. Building activities around the Hebrew language helps Milstein unite communities that don’t necessarily practice Judaism.

In addition to programs like Sifriyat, the Milstein Family Foundation and the IAC support programs like Hebrew language programs for elementary school students and Hebrew sleepaway camps for older kids. Milstein is also working to create a dedicated social media platform for Israelis in America.

Building Support for Israel

One of Milstein’s biggest initiatives — and an important initiative for IAC as a whole — is to advocate for the state of Israel. He is deeply concerned that anti-Zionism, both within the Jewish community and without, is becoming a form of anti-Semitism.

Both Jews and non-Jews have political disagreements about the Israeli-Palestinian conundrum, and both Israeli-Americans and American Jews land on all points of the left-right political spectrum. Unfortunately, many young Americans, out of a desire to be labeled as progressive, develop an anti-Israel herd mentality. They decide all pro-Israel arguments are wrong without developing a deep understanding of life in the state of Israel.

For example, when conflict escalated in Gaza in 2014, former IAC CEO Sagi Balasha says Americans, particularly young Americans, would chant slogans like, “Free Gaza!” They didn’t know, that Israel pulled out of the Gaza Strip in 2005, and they didn’t understand that Gaza was also being blockaded by Egypt on the other side.

Additionally, Jewish students on American college campuses have found themselves facing discrimination from students with anti-Israel sentiments. “Many students, I think, they view Jews as just part of the ‘white majority,’” says Gene Block, chancellor of UCLA. “And that is not the way Jewish students view themselves. Some of them are two generations from Holocaust survivors. It’s a very difficult feeling than maybe what some individuals looking at them feel they represent.”

To help the young adult children of Israeli-Americans learn to advocate for the homeland, the Milstein Family Foundation supports Taglit-Birthright Israel, an organization that provides free trips to visit Israel. While in Israel, young Israeli-American adults aged 18 to 26 learn about their history and immerse themselves in Israeli culture and Hebrew language. Milstein hopes they return with a new appreciation for what’s being accomplished at home and also with a deeper knowledge of Israel’s struggles.

Toward a Single Identity

The Hebrew language is helping Israeli-Americans build their own community. At the same time, Milstein acknowledges that within 20 to 30 years, Israeli-Americans won’t really exist as a separate community. He wants them to merge with American Jews, but he also wants them to reshape Jewishness in America by building a connectedness through the Hebrew language to the Jewish homeland in Israel.

Jews living in America face less discrimination than their counterparts in Europe and Russia, yet growing anti-Israel sentiment makes it tougher for them to advocate for their homeland. Israeli-Americans, according to Milstein, are in a unique position to combat pockets of anti-Semitism in America.

“Israeli-Americans — instilled with our culture’s characteristic boldness — can form an army of activists,” Milstein says, “who are unafraid to stand up and speak out against the lies about the Jewish state and the Israeli people.”

Newfound Appreciation

Even in Israel, politicians have realized the value provided by those who came to American in the yerida. They are no longer those who left; they’re respected as ambassadors whose influence will shape the future of the state of Israel. Adam Milstein and his fellow Israeli-Americans aren’t just passing Hebrew to a new generation. They’re ensuring the Hebrew language — and those who speak it, even if they live in America — will always have a home in Israel.

The concept of tzedakah isn’t directly mentioned in the Hebrew Bible, but it’s one of the biggest reasons why so many people of Jewish descent get involved in philanthropy. Tzedakah isn’t charity, exactly; charity implies giving from generosity of spirit or compassion. Tzedakah is an obligation, borne from an ancient understanding that your money belongs to G-d anyway, and he expects you to give some to others as part of good stewardship.

Some argue that tzedakah is as much about giving time as it is about giving money. According to Maimonides, the highest form of tzedakah gives others the ability to become self-sufficient. Religiosity isn’t a prerequisite, either. Giving back is simply ingrained in Jewish culture. These five Jewish and Israeli Americans have made tzedakah part of everyday life.

1. Adam Milstein: “Whatever We Give to Charity, God Gives Us 10 Times More”

After coming to America and graduating with his MBA from the University of Southern California, Israeli-American Adam Milstein became a multi-millionaire thanks to his work as a real estate developer. He had a business partner who taught him about the concept of ma’aser, or tithing. It’s a custom of giving 10 percent of your income away as part of tzedakah.

Milstein isn’t married to the 10 times figure; he just knows that what you give comes back to you, multiplied. “Whatever you give, you get more. Not necessarily 10 times more, but you just get more.”
The Adam and Gila Milstein Family Foundation supports a wide range of local charities in Los Angeles, including Bikur Cholim, a charity devoted to providing companionship and activities for the homebound, and Beit T’Shuvah, a residential facility for addiction treatment. Milstein also co-founded the Israeli-American Council and supports a number of on-campus groups, for Jewish and non-Jewish students alike, to build awareness about Israel and Middle East policy.

For Milstein, tzedakah is about helping Israeli-Americans and American Jews embrace their Jewish identities. One of his efforts, Sifriyat Pijama B’America, gives Jewish children access to high-quality Hebrew storybooks and music. Milstein gives money, but he also devotes 80 percent of his time to his philanthropic efforts. “[It takes] more time to spend your philanthropy money than to make it,” he says.

His biggest contribution, according to Roz Rothstein, CEO of StandWithUs, is his ability to bring groups together to work for a common cause. “He is not only generous and makes good work possible, he is a good listener who recognizes the strengths of each organization and helps bring organizations together.”

2. Natalie Portman: “It’s Not Charity. It’s Just Widening Opportunity”

When Natalie Portman was a senior at Harvard, something happened to a friend back in Israel. Although the Jerusalem-born actress has never publicly specified what happened, she said it gave her a newfound drive to contribute something to the world. Fresh off her success as Padme Amidala in “Star Wars: The Phantom Menace,” she called Queen Raina of Jordan to discuss Middle East peace. Queen Raina had another topic on her mind: microfinance.

She told Portman about an organization called Foundation for International Community Assistance, or FINCA, which championed microfinance in South America, Central Asia, Africa, and the former Soviet Union. Portman agreed to visit some of the countries helped by FINCA, so she trekked to Guatemala and Uganda. She realized how getting small loans to bolster their business prospects made women self-sufficient.

“When the women talk to me, they say how good they feel about themselves,” she told The New York Times. “When you ask what’s the best thing about this, they say, ‘I can kick out the man who was beating me.’”

Portman began advocating for FINCA and microfinance during public appearances and in prominent magazine interviews. She also became patron of the UN’s Year of Microcredit and spoke about her experiences at her alma mater as well as at NYU and Stanford University.

In many countries, the poor have little access to banking, and banks hesitate to make small loans because they make little profit after they incur loan processing costs. Portman says FINCA loans have a 97 percent repayment rate, and the recipients are almost always women.

FINCA now serves 1.8 million clients in 23 countries, and its success has made even larger banks reconsider microlending. “There is no better gift than giving women living in poverty the ability to provide for themselves and their families,” says Portman.

3. Steven Levitt: “We Should Be Rewarding Philanthropists Based on Their Results”

Steven Levitt was born to Jewish parents and became famous as co-author of the bestselling book “Freakonomics.” In addition to serving as the University of Chicago’s William B. Ogden Distinguished Service Professor of Economics, he has co-founded an effort to improve worldwide philanthropy by helping not-for-profits increase ROI.

His Greatest Good partners include Jewish Nobel laureate and economist Daniel Kahneman, physician Atul Gawande, and Harvard psychology professor Steven Pinker. According to Levitt, The Greatest Good is founded on five bedrock principles:

1. Figuring out how to do good in the world generates the most important questions we ask ourselves.
2. Humanity’s biggest questions call for dedicated, truth-seeking minds.
3. Solving big problems like obesity, drug addiction, and low-performing schools requires a commitment to long-term, prolific, and daring experimentation.
4. Real problem solving requires humility and a willingness to reject hypotheses that don’t stand up to experiments.
5. Large-scale problems require experimentation on a grand scale with large upfront investments.

Levitt likens the type of experimentation advocated by The Greatest Good to R&D within the pharmaceutical industry. He says pharmaceutical companies spend a lot of money upfront to experiment on medications, many of which never come to fruition. The ones that do make it out of the pipeline, however, have a tremendous positive effect. “Even if 99 percent of the projects fail, the 1 percent that succeed could yield super scaled impact.”

The Greatest Good hopes to encourage philanthropy from a deeper set of values, not from guilt. He wishes more donors espoused what Adam Milstein calls “active philanthropy,” which is a commitment to spend time ensuring that your charitable investment pays off. Levitt argues that like private sector investors, philanthropists should be judged on the ROI of what they give. “This would keep them engaged in the process and have them focus their efforts on generating super scaled impacts and positive return.”

4. David Geffen: “You’re Making the World a Better Place”

Recording industry giant and DreamWorks SKG co-founder David Geffen has always been passionate about HIV/AIDS and LGBT equality. The David Geffen Foundation has given millions to these causes, but lately, Geffen is focused on fixing America’s looming doctor shortage.

According to data from the Association of American Medical Colleges, the U.S. will face a shortage of as much as 90,000 doctors by 2025. One of the biggest deterrents to entering the medical profession is the high cost of education. Seventy-nine percent of medical students graduate with over $100,000 in student debt. Almost half owe $200,000 or more on student loans.

In 2002, Geffen donated $200 million to UCLA’s medical school. A year later, he donated an additional $100 million to fund scholarships for incoming medical students. Thanks to Geffen’s donation, one in five UCLA medical students will graduate debt-free, and his efforts have caused medical schools around the country to find ways to help their own students graduate free.

For his work, Geffen was recently presented with the prestigious UCLA Medal. “Your national movement to relieve medical students of debt has prompted more young people to pursue careers as physicians,” the medal citation read.

5. Miriam Adelson: “By Treating One Person, We Can Save Many Lives”

Miriam Adelson, wife of billionaire Sheldon Adelson, met her husband after becoming a medical doctor. She still puts on her lab coat every day to conduct research and treat patients for substance abuse.

Adelson’s parents fled Poland in the wake of the Holocaust, eventually settling in Haifa. She graduated from Tel Aviv University’s Sackler Medical School, specializing in chemical dependency and drug addiction. After marrying her casino magnate husband, Adelson founded a research clinic and treatment center for substance abuse at Sourasky Medical Center in Tel Aviv. She also opened the Dr. Miriam and Sheldon G. Adelson Research Clinic in her new home, Las Vegas. She and her husband, along with Adam Milstein, are strong backers of the Israeli-American Council.

For Miriam Adelson, helping a person beat drug addiction is the equivalent of saving 20 lives. “Treating one drug addict reduces his criminal activity, reduces his arrests…reduces him being infected with HIV and Hepatitis C while sharing needles, and reduces his infecting others if he is already infected,” she said in an interview with Fortune. “It also improves his general medical condition, improves his behavior at home and in the environment, improves his work habits, and has a positive impact on his family by having a normal person around them.”

To Adelson, her signature white lab coat is worth far more than any designer suit she’s ever worn. “Ask me which one I prefer,” she says, “and I will tell you that with no doubt, it is the white one.”

Tzedakah in Action

For Jewish philanthropists and visionaries like these, tzedakah isn’t done out of religious obligation or guilt; it’s simply a way of life. By devoting their lives to empowering others, they’ve embodied the highest ideals of Jewish culture.

But Milstein, 63, who was born in Haifa and served in the Israeli army during the Yom Kippur War with Ariel Sharon’s brigade, wasn’t always so giving.

Three years after moving to Los Angeles in 1981 to attend business school at USC, he began what has been a successful career in commercial real estate with Hager Pacific Properties, where he continues to work full time as a managing partner. In 2007, Milstein — a member of Valley Beth Shalom and father of three — co-founded the Israeli-American Council (IAC), and he recently was named national chairperson.

Somewhere along the line, Milstein was introduced to the idea of philanthropy. He recently sat down with TRIBE to talk about Israeli philosophies on giving, who and what led him to take a different route, and what he’s doing to instill the value in the next generation. An edited version of that conversation follows.

TRIBE: Did you learn to be philanthropic from your parents?

ADAM MILSTEIN: No. Really what the Israeli and Israeli-American community is missing is philanthropy. But the Orthodox Jews have grown up with philanthropy … and the fact that I had a [business] partner who is Modern Orthodox, I got introduced to philanthropy at a very young point in my life, and introduced to the joy of giving and the rewards of giving. I remember about 15 years ago I had many discussions with him, as to, “So, what do we do now?” It’s not satisfying just to continue to make more money and more money. At some point, you want to do something valuable with your money, leave an impact, create a legacy, make your community better. This was really the point that I got more involved in philanthropy.

My wife and I established the Adam and Gila Milstein Family Foundation. Over the years, we have established a specific mission. We want to strengthen the Jewish people, we want to strengthen the State of Israel and we want to strengthen the U.S.-Israel alliance. So, all the charities and entities we give money to need in some way to accomplish our mission.

T: Would Israelis and Israeli-Americans argue with your point that they aren’t naturally charitable?

AM: They would not argue. In Israel, there is a phrase called “freier.” Freier is a sucker. In Israel, to give money to charity, you are a sucker. This is the attitude. In Israel, the public gets everything free from the government — from social services to schools to temples. So people aren’t used to giving money. As of now, it is being introduced more and more because there are a lot of people in Israel who don’t have a home or don’t have food. So when we created the IAC, we said we want to encourage and inspire philanthropy.

T: How do you do that if people aren’t used to giving?

AM: One of our slogans is, “We aspire to be a freier.” You think that to be a sucker is stupid; we think it’s smart. We want to lead by example. We are givers. People see that we get respect and make accomplishments by giving. They see if it’s good for [entertainment mogul] Haim Saban to give, if it’s good for Adam Milstein to give, if it’s good for [IAC co-founder] Shawn Evenhaim to give, then it must be a good thing to give.

The other thing is [to] speak about it, speak about the fact that the giver gets much more than the receiver. In fact, there was an example that happened to me in my early partnership that convinced me that charity is a no-brainer. The way that the Modern Orthodox present philanthropy is they say it’s not that you have to give 10 percent of your earnings as philanthropy. It’s the opposite. Whatever you give, God gives you 10 times more. …

What do you mean? … I had some incidents with my partner where we were philanthropic one day and the next day something beautiful happened — suddenly we made a lot of money. The examples were so close that I couldn’t argue. It works this way: I think God is blessing the people that are blessing anyone else. God wants to really empower the people who are givers. And if I am a giver, God will say, “Let me make this person more successful so [he] can give more.”

T: Was this a hard talk with your wife?

AM: She was a partner from the get-go. We discuss the different program and grant requests. We make mutual decisions. She is the president of an organization called Stand By Me that helps families combat [cancer]. … So, my wife is more the soul of the philanthropy. Her heart is more into social justice, and I am more focused on strengthening Israel, the Jewish people, the U.S.-Israel alliance.

Obviously there are hundreds and hundreds of Jewish organizations in the United States. The names are confusing and you never know who is doing what. So over the years, we took it on ourselves every year to help another five organizations. I thought the only way you can learn about an organization is to give them money, come to their meetings. Now I think we have like 100, and I’ll tell you how we give: Besides the mission statement, we have a model of operation, and the model of operation says, first of all, we want to be active philanthropists, not just give money and forget about it, to make sure that there is an impact. Many times, we will create programs that didn’t exist. Organizations would come to us and say, “Can you help us?” And we will ask the organization, “Which programs are you running or which program would you like to run if you had the money?”

T: Can you give me an example?

AM: Let’s talk about AIPAC. … They said, “There is a program that we love, [but] we don’t have money for it. We would like to take non-Jewish student leaders to Israel, the people that will be the senators and congressmen of the world. They are in college today. We have identified them.” We said it’s a no-brainer to take non-Jews. Anyone you take to Israel comes back as a friend. So it has been maybe eight years since we established a program called the Milstein Family Foundation Campus Allies Mission to Israel.

The other program, for example, is Sifriyat Pijama B’America. Gila and I met Harold Grinspoon, the founder of PJ Library, on a trip to Egypt in 2010. We got friendly and we said, “We need to do a program together.” Then I thought, “We want to reach Israeli-Americans. The easiest way to reach the Israeli community is to give books in Hebrew to their kids.” I told Harold, “Why don’t we create the PJ Library in Hebrew in the United States?” And he loved it. We started with 1,000 families in 2011 and now we have 18,000.

T: I imagine you have to say no sometimes. Is it hard to say no?

AM: No. It is very easy. I am going back to the model of operation for our foundation because it is important. The first concept was active philanthropy. The second concept is synergy. That means every program we do needs to help other programs. We don’t like to help projects that are stand-alone and have no impact on anything else. We are looking for partnerships. We are looking for ways to make stronger relationships between organizations and to be creating a force multiplier so that one plus one equals five. … And the last [concept] is life pass. … Life pass impact means we don’t want to shoot and do one program here and one program there. We want to impact the life of our next generation, our young generation, in a systematic way. We have programs for every age group. The programs that we support are going from age 2 to age 40.

T: You have a pretty robust presence on social media, including nearly 40,000 Twitter followers.

AM: In general, anything I do I want to be good at. About two years ago, I was introduced to Twitter as a way to reach a wider audience of younger people. I decided to experiment with it. I think what it does is expand our circle of friends and partners, people reaching me from all corners of the world with ideas.

T: It seems like you really enjoy your role as a philanthropist.

AM: Yes. I am really very lucky to be in this situation. I have the resources to do whatever I want. If I want to sponsor something, I don’t have to look for money. I have enough experience with what works and what doesn’t work. I have enough connection with other organizations to see how it helps everybody. I am in a situation where I can really make an impact. For me it’s easy, but I think I am very fortunate to be there.

In Israel, they call it the Conceptzia. It’s a term used to describe Israel’s assurance of its own invincibility following the Six Day War. It was a decisive victory in which Israel seized the Sinai Peninsula, Gaza, the West Bank, and the Golan Heights. Arab attackers lost over 20,000 forces; only 776 Israelis were killed.

By 1973, Anwar Sadat had claimed he’d attack Israel multiple times, but he’d never followed up on his promise. When Egypt began amassing ground forces and bridging equipment on the Sinai, Israel dismissed the movements as simple training exercises. As Syrian forces simultaneously gathered near the Golan Heights, Israel sent a few reinforcements, but nothing significant. Prime Minister Golda Meir and her administration didn’t believe their Arab neighbors would dare to attempt another attack.

In some ways, events leading up to the Yom Kippur War are reminiscent of events leading to the September 11, 2001, attacks in the U.S. The Bush administration knew Osama bin Laden intended to attack, but they had their own conceptzia about American invincibility. Like America nearly 40 years later, Israel paid a heavy price for not preparing themselves in 1973. Two prominent Israeli-American philanthropists, Adam and Gila Milstein, are determined not to let it happen again.

The Illusion of Safety

In 2011, Israeli-American real estate developer and philanthropist Adam Milstein spoke to a gathering of Alpha Epsilon Pi. He told them he’d learned one lesson as a result of serving during the Yom Kippur War: never underestimate your enemies.

Milstein was transported from central Israel to the Sinai Peninsula following reports from Mossad that Egypt and Syria would attack in the afternoon hours or at sunset on October 6, 1973. The Mossad cable’s message was distorted by the time it reached commanders, leading them to believe the attack would definitely occur at sunset, at around 5:20 p.m.

As they waited in the Sinai in the early afternoon, Milstein’s artillery unit saw planes traveling overhead. They assumed the planes were Israeli Air Force planes going through practice exercises, but when the planes began to bomb them, they knew they were being attacked.

The Israelis took heavy losses as the Egyptian army crossed the Suez Canal. Simultaneously, Israel was almost defeated when Syria attacked the Golan Heights. Israel turned events around in the Golan Heights within 48 hours, and by mid-October, Adam Milstein, as a member of General Ariel Sharon’s division, crossed the Suez Canal to drive the Egyptians from the Sinai.

Three weeks after the Six Day War, Yitzhak Rabin had made a speech while receiving his honorary doctorate from Hebrew University, which Howard Sachar quoted in his 2013 book, “A History of Israel: From the Rise of Zionism to Our Time.” Rabin spoke about how Israel overcame its enemies despite their superior weapons and fortifications, discussing “our airmen, who struck the enemies’ planes so accurately that no one in the world understands how it was done and people seek technological explanations or secret weapons.”

Unfortunately, Israel got carried away with its belief in its military might instead of remembering Rabin’s explanation for why Israel won: “Only their personal stand against the greatest dangers would achieve victory for their country and for their families… if victory was not theirs the alternative was annihilation.”

Adam Milstein never forgot how quickly the Zionist dream almost perished in October 1973. “Until our last day on Earth, we should never stop being humble,” he told members of Alpha Epsilon Pi. “Never get so caught in chasing your own recognition that you lose sight of who you are.”

From Israel to America

Adam Milstein grew up in Haifa. His wife, Gila, was born in Morocco. She experienced anti-Semitism personally as a child, growing up in a country where the Jewish people had no freedoms and no rights. Arab children would throw pieces of glass and rocks at Jewish children whenever they went outside.
One day, Gila’s family squeezed as many possessions as possible into a suitcase. They told everyone they were taking a vacation, but instead, they fled to France. When she arrived in Israel at age 6, she finally knew she had a place to call home. “We felt like it was our place,” she said in an interview, when she and Adam were honored for their service to StandWithUs. “We had everything kids need growing up.”

Gila went to nursing school at age 18. Three years later, she found herself treating soldiers wounded in the Yom Kippur War. She and Adam decided that if he came home from the Sinai in one piece, the two of them would get married. They married, and Gila became an officer in the Israeli Defense Forces medical corps. Their first daughter was, in Gila’s words, “an army baby.” Adam graduated from Technion, and the Milsteins moved to the U.S. with their two daughters. They intended to stay just long enough for Adam to earn his MBA from the University of Southern California.

After graduation, Adam and Gila decided to stay and work in America for a little while to offset Adam’s educational expenses. Adam began working as a commercial real estate agent, eventually meeting David Hager, an Israeli investor. The two of them, along with partner Robert Neal, built Hager Pacific Properties into one of America’s leading commercial real estate investment firms. Soon, more than a decade had passed, and the Milsteins hadn’t gone back to Israel. They were part of the yerida, living in the Diaspora.

Sitting on a Time Bomb

Like many Israeli-Americans, the Milsteins made a good living in America, but they never expected to stay. They were “sitting on suitcases,” as the expression goes, assuming they’d return to Israel.

One day, Adam mentioned to his daughters, who were in high school, that he wanted them to marry Jewish men. They asked him, “Why?” “I didn’t have a good answer for them,” Adam told Aish.com. “They pointed out that I myself lived a totally secular life. Why should they do otherwise?”

Adam realized that he and fellow Israelis living in America rarely integrated deeply into American Jewish life. In Israel, Jewish life was automatic. Everything ran according to the Jewish calendar. Israelis celebrated Jewish holidays in schools, with families, and in the public sphere. No one paid a fee to join a synagogue.

In the diaspora, Jewish life isn’t automatic, and between synagogues and private Jewish day schools, it can get expensive. When Israelis assume they are going home — sitting on suitcases — they don’t pour money into assimilation. Parents feel Israeli, but one day they wake up and realize they hadn’t given their children a connection to Jewish life and Jewish heritage. “In America, if you don’t make it happen,” Gila said, “it just doesn’t happen.”
The Milsteins realized that he was no longer just Israeli, something that hadn’t fully sunk in even when they obtained American citizenship in 1986. “It would be more appropriate to call us Israeli-Americans,” Adam said. “We grew up in Israel, most of us served in the army, and our character was galvanized by the time we served in Israel.”

Yet they no longer lived in Israel, and they were assimilating unintentionally — and rapidly — into secular American life. “You are part of the diaspora, but you don’t think so,” Adam explained, “because you always think you’ll go back home.” In other words, they weren’t sitting on suitcases. They were sitting on a time bomb.

Regaining Identity

Adam started attending Aish L.A. events and studying weekly with Aish HaTorah Rabbi Dov Heller. “I realized the only way maybe to correct my ignorance and mistake as an Israeli father,” he told an AIPAC gathering, “was to get closer to Jewish life and to demonstrate to my daughters that I was proud of my Jewish heritage and that our future, as a Jewish family, was of extreme importance to me.”

Adam and Gila’s quest to reconnect to Jewish life didn’t stop with their family, even after their daughters both married Jewish men. They also understood the financial obstacles presented by private Jewish day schools and synagogue membership. To recapture the hearts of Israelis in America, and to forge a new Israeli-American community, the Milsteins turned to something both universal and without cost: the Hebrew language.

The Adam and Gila Milstein Family Foundation launched Sifriyat Pijama B’America to give Israeli-American children access to Hebrew storybooks. For no cost, Israeli-American families received children’s books written in the Hebrew language containing lessons about Jewish life and Jewish values.

The Milsteins weren’t just hoping to capture interest from Israeli-American children. They were making a direct play for the hearts of their parents. “We hope that once they read the books to their children, it will create an appetite for more Jewish life,” Adam said. “We are trying to reach out to Israelis and embrace them and bring them back to Jewish life, Jewish education, and the Jewish people. Otherwise they might be lost completely.”

The Milsteins also started supporting other organizations, like Taglit-Birthright Israel and Israeli Scouts, to expose Israeli children, teenagers, and young adults to Israeli culture. However, they also noticed how public opinion, particularly with the launch of the Boycott, Divestment, and Sanctions (BDS) movement against Israel, was starting to turn against the Jewish people in their homeland.

They watched as anti-Semitic events on college campuses increased, and they knew they had to do something. To do nothing would mean underestimating their enemies. Thanks to the Yom Kippur War, the Milsteins knew better.

Galvanizing a Community

Adam and Gila never saw themselves as deserters of Israel. They saw themselves as ambassadors, doing their miluim service by supporting Israel in America.
“We have always told everyone around that we are a strategic asset for the state of Israel,” Adam said. “But now it’s becoming clearer and clearer that we indeed are ambassadors for the state of Israel here in the United States. We care, and we are willing to go on the offense. Not too many Jews are willing to do so.”

The Milsteins support AIPAC, StandWithUs, the Israeli-American Council, Hillel, Alpha Epsilon Pi, and many other Jewish organizations not only with their money but also with their time. Adam in particular works to coordinate the efforts of many Jewish organizations, helping them avoid duplicate effort and duplicate spending. All in all, Adam and Gila donate a large portion of their income, and half of their time, to their philanthropic efforts.

“Adam is strategic and he has become a tremendous role model for other philanthropists to follow,” says Roz Rothstein, CEO of StandWithUs. “He is not only generous and makes good work possible, he is a good listener who recognizes the strengths of each organization and helps bring organizations together for the greater good of Israel and the Jewish people.”

In fact, Adam and Gila have never stopped defending the people and the country they fought years ago to protect. “As philanthropists, Gila and I wake up each morning focused on two basic goals: strengthen the Jewish people and strengthen the Jewish state,” Adam said.

Never Again

Increased anti-Semitic vandalism and other incidents on college campuses, like the questioning of Rachel Beyda at UCLA, were thought to be outliers in the United States. The Jewish people have long faced discrimination in Muslim countries and in Europe, but many felt safe from overt anti-Semitism in the U.S.

Sentiments have changed as BDS infiltrates college campuses, winning over college students by aligning itself with progressive environmentalist and pro-LGBT groups. Instead of thinking deeply about the end goal of BDS — an end to the state of Israel — students have embraced a dangerous herd mentality. The Milsteins welcome discussion of possible solutions to the Israeli-Palestinian conflict, but they don’t hesitate to defend Israel against those who would see it disbanded or destroyed.

In addition to pledging their lives to protect their home and the Jewish people, they’re calling on others to take up their cause. “What we as from our members and from the people of the community,” Adam says, “is just ‘get active.’ Get active in charity. Support politicians so that your vote will be heard.”

Time and time again, the Jewish people have faced discrimination and annihilation all over the world. It’s something too many people are too eager to forget; but the Milsteins, their memories forged by what they faced in the Yom Kippur War so long ago, will not let complacence take hold.

“We have a responsibility to remind the world,” Adam explained, “that a connection between the people of Israel and the land of Israel is unbroken and unbreakable.”